The next year or two hold great promise for small and medium home repair businesses in North Carolina, and you are a key player in this growth. With more homeowners opting to renovate their existing homes due to high mortgage rates and a limited supply of new homes, the market is ripe for expansion. North Carolina has emerged as one of the top states for creating skilled trade jobs, such as roofing, painting, tiling, and home maintenance, in 2024. The economy in the Carolinas is projected to grow by approximately 3.1% in 2025, surpassing the national average. This anticipated growth is expected to drive increased spending on home improvements and repairs, and your business is poised to benefit from this trend.
To keep your business steady, you can try a few strategies:
- By fostering solid relationships with your customers through transparency, honesty, and dependability, you not only encourage repeat business and referrals but also make them feel like an integral part of your business’s success.
- Create loyalty programs that reward customers with discounts or special deals when they come back or refer others.
- Look at your local market to find out which services are in demand, like generator upkeep or pest control, and consider offering those.
- Hire skilled workers and train them well, so you can deliver great work and handle more jobs.
- Take advantage of local marketing tools, such as targeted social media ads for North Carolina homeowners and encouraging word-of-mouth in your community. This could involve offering referral discounts or hosting community events.
- Keep an eye on how the economy changes so you can adjust your prices or services to stay competitive.
Businesses that focus on quality work, loyal customers, and smart growth will have the best chance to keep steady business in North Carolina’s growing market.
Want to keep or grow your business?
Here are some inexpensive marketing ideas:
- Set up or claim your business on Google My Business and other local directories. This makes you easier to find online.
- Use Facebook and Instagram to share photos of your projects, customer stories, and helpful advice.
Staying active online builds trust.
- Encourage satisfied customers to leave positive reviews and share their experiences with others about your work.
- Hand out business cards, flyers, or door hangers with discount offers in neighborhoods where you work.
- Create a simple, mobile-friendly website with your services, contact info, and testimonials. Platforms like WordPress or Wix make this easy and affordable.
- Collect emails from customers and send newsletters with special deals, tips, or seasonal reminders.
- Partner with other local businesses or groups to cross-promote and find more customers.
Joining your local Chamber of Commerce and attending events can help you meet people and build community connections, potentially leading to new business opportunities and partnerships.
- If allowed, use yard signs at your current job sites so neighbors can see your contact info.
These low-cost marketing steps can help establish a steady flow of clients through providing good service, fostering loyal customers, and generating word-of-mouth referrals. Enrapture Media are here to help you complete any of the above items. Just get in touch for more information.
