WordPress: The Friendly Giant of Business Websites (And Why Enrapture Media Use It)

Choosing the perfect platform for a business website can feel like navigating a jungle of technical jargon, templates, and promises. But here’s a friendly guide to cut through the noise: WordPress stands tall as a fantastic choice for building business websites. Why? Because it’s trusted, flexible, and downright customer-friendly—all while letting businesses stand out online just like they deserve to. Let’s explore WordPress with some facts, business examples, customer perks, and why Enrapture Media picks WordPress as their top web-building buddy.

Why WordPress for Business? The Basics Made Simple

First, WordPress isn’t just for bloggers jotting down thoughts. It’s the leading website builder worldwide, powering over 43% of the entire web. Businesses, from tiny local shops to huge global brands, count on it to showcase their services, sell products, or simply say “Hello, we’re here!”

What makes it a star?

Well, WordPress is free and open-source software, which means no sky-high costs just to get started. It’s extremely flexible, allowing you to scale up as your business grows—whether you need a simple site or a powerful online store. Plus, it’s packed with thousands of themes and plugins to customize your site’s look and add clever features without needing a computer science degree.

Businesses Using WordPress: From Aunt Sally’s Cupcakes to International Giants

You might be surprised to learn who’s waving the WordPress flag. Here’s a snapshot:

• Small to Medium Enterprises (SMEs): Local bakeries, boutique consultancies, personal trainers, and artists often pick WordPress to keep costs low and creative control high.
• Professional Services: Firms like Artisan Advisors, which help bankers navigate regulations, use WordPress for clean, professional sites with easy navigation.
• Storage Companies: Fairfax City Self Storage revamped its site with WordPress to boost SEO and stand out, showing how service providers benefit.
• Banking Industry: BB&T (now part of Truist Financial Corporation), a major banking and financial services company. While the full corporate site infrastructure for such a firm may involve multiple platforms, Truist’s WordPress-powered microsites and related marketing sites illustrate the use of WordPress in sectors like finance and banking.
• Big Brands: Yep, even huge names like Sony Music, Disney, The New York Times, and The White House use WordPress to handle their high-traffic, content-packed websites, either in its entirety or in part.

These examples prove WordPress isn’t just the “little engine that could” — it’s the well-oiled machine handling everything from quirky local start-ups to press giants.

The numbers don’t lie

Based on validated third-party data for 2025:

• Globally, WordPress powers approximately 43.4% to 43.6% of all websites on the internet. This figure includes all websites—those running on any content management system (CMS), custom-coded sites, or without a CMS. In other words, nearly every other website is built on WordPress.
• When only considering websites that use a known CMS, WordPress’s market share is even more dominant, around 61.7% of the CMS market worldwide.
• WordPress’s closest competitor among CMS platforms is Shopify, which holds about 4% to 6% market share, followed by Wix, Squarespace, Joomla, and Drupal, all significantly behind WordPress.
• In the United States specifically, there are nearly 3.7 million WordPress websites. The U.S. has the highest concentration of WordPress sites globally.
• WordPress’s market share has seen steady growth over the years, from 27.3% of all websites in 2017 to over 43% in 2025. This upward trend shows no signs of slowing as WordPress continues to innovate and expand its ecosystem.

In summary, WordPress reigns as the leading website platform globally and in the U.S., powering nearly half of all websites and almost two-thirds of sites that run on CMSs, far outpacing all other systems.

What Customers Love About WordPress

From a visitor’s perspective, WordPress sites are pretty nice to interact with. Here are some reasons customers and businesses both get a smile:

• Mobile-Friendly Magic: Most WordPress themes automatically adjust to fit smartphone or tablet screens perfectly. This means customers browsing on the go get a smooth experience with no squinting or awkward scrolling.
• Speedy and Secure: Thanks to regular updates and security patches, WordPress sites stay fast and safe, great for protecting customer info and boosting search engine rankings.
• Easy Navigation: WordPress sites can be designed to help visitors find info quickly, lowering frustration and upping the chances they stay longer (and maybe buy something).
• Custom Features: From booking forms to product galleries, WordPress plugins add all sorts of valuable tools tailored to customer needs without loading the site down.
• SEO Friendly: WordPress has built-in search engine optimization benefits, which helps customers find the business via Google or Bing rather than getting lost in the internet’s maze.

But wait, you’re probably wondering about the tech side behind this magic.

Enrapture Media’s Take: WordPress Is Our Go-To, But We Speak Many Languages

At Enrapture Media, we take pride in our flexibility. We can build websites using a wide range of file structures—think of it as speaking HTML, CSS, JavaScript, and even those modern CMS dialects. This means whether a business wants an entirely custom-coded site or something built on popular platforms, we’ve got it covered.

However, WordPress is our preferred choice. Why? WordPress doesn’t just serve up flashy cookie-cutter templates that look nice but feel generic. Instead, it allows us to craft deeply customized websites tailored to the unique style and needs of each business. This control means your website isn’t just a cookie but the whole bakery.

Using ready-made templates often seems cheaper upfront, but it can limit a business to designs and features that don’t evolve or adapt gracefully. With WordPress, we create websites that are built to scale and grow with the business, ensuring a great user experience now and in the long run.

The Friendly Wrap-Up: WordPress Makes Business Websites Shine

To sum it up, WordPress is like that reliable, creative friend who’s always ready to help you build something great. It offers:

• Budget-friendly start-up costs without sacrificing quality.
• Flexibility to fit any business size or type.
• Customizability so your website feels genuinely yours.
• Mobile optimization to impress users wherever they browse.
• Strong security to keep you and your customers safe.
• SEO advantages help your business get found online.

Plus, with expert teams like Enrapture Media behind the scenes, businesses get the best of both worlds: the power and versatility of WordPress, combined with top-notch custom development.

So whether it’s a café, a consultancy, or a global brand, WordPress ensures your business website isn’t just online — it’s standout, secure, and seriously user-friendly.

Ready to build a WordPress website that works hard and looks great? Enrapture Media is here to help make it happen with a smile and a techy joke or two. Because your website deserves to be more than just a page—it should be your best business partner. Contact us today to discuss how we can help your business.